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…….The Clinical Voice of India

HISTORY

IJCP Group of Publications was founded in the year 1990 as a brainchild of Dr K K Aggarwal with the basic objective of updating the knowledge of the medical professionals. It was the need of the day at that time and even now.

At that time only association journals and an Indian edition of an International journal existed which lacked International printing quality. IJCP was born as a journal cum magazine with total Indian contents with additional sections like Medi law, Medi finance, quiz, jokes etc. The contents of IJCP were highly relevant to the Indian medical scene. Dr S D Sharma, former Vice President of India launched the journal.

To fill the gap, another first from IJCP group, Medinews - India's first comprehensive medical newspaper was launched by the then I and B Minister Dr. Girija Vyas. The tabloid format combined with wide coverage of current happenings in the medical world, crisp & racy reporting with attractive lay outing & designing. With the continuous pressure from the readers the frequency of the newspaper was made fortnightly from monthly.

As expected, the demand came for specialty periodicals. In rapid succession were born the specialty journals of the Group, catering to varied specialties, from gastroenterology to psychiatry and from gynecology to nephrology. Apart from that the company ventured into CME programmes (an academy was born) and health information products. Today the company publishes, on an average one product daily.

To enter into the International market, the publication house launched the Sri Lankan and West African issues of IJCP. Also to have a presence in the Asian scenario the publication house launched a series of Asian Journals (the examples being AJPP, AJCC, AJOG etc.)

To provide Indian Editions of many International publications, the publication house, from time to time has been tying up with many International publishers. Currently we are publishing the Indian edition of Postgraduate Medicine and the Indian Edition of McMahon Publications.


GROWTH

Over a short span of only eight years, the Group progressed from having one journal to a total of thirteen different journals and over 30 health information products per month today.

The initial circulation figure of 10,000 for its first journal IJCP has today grown to more than 3 Lac collectively for all the Group's publications. The total readership figure is estimated five to six times this number i.e. considering the fact that each copy is shared between a number of people institutes/colleges, hospitals and libraries.

REIMAGINING THE FUTURE OF INFORMATION

SeMS (Skill Enhancement for Medical Students): With the intention of imparting soft skill techniques to the medical students, we launched a special platform for medical students coined a s SeMS Under this banner, we are compiling various books in print and CD format imparting non-clinical skills to doctors as well as developing training modules, seminars, etc.

Patient Education Information Patient Education Leaflets, Posters and Games: These are special patient education information, which helps the doctor in educating his/her patients in a layman's language. It is a good option for the pharma companies to enhance brand exposure/recall amongst the end consumers (patients)

       
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