Job Responsibilities
· Manage social media campaigns and day to day activities.
· Manage presence in social networking sites.
· Brand advocacy (Find blogger, forums, and influencer to work with).
· Seed content into social networks
· Write editorial content
· Create and upload videos to Youtube, Facebook, and Instagram.
· Develop benchmark metrics to measure the results of social media programs
· Analyze and evaluate social media campaigns and strategies
· Report on effectiveness of campaigns.
· Monitor trends in social media
· Monitor the activities of main competitors in social media
· Monitor social space for brand and related topics and conversations
· Understand how social media impacts search traffic
· Ability to create cutting-edge social media and digital marketing content.
· Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures and blog layout)
· Suggest and implement new features to develop brand awareness, like promotions and competitions
· Stay up-to-date with current technologies and trends in social media, design tools and applications
· Monitor SEO and web traffic metrics
· Stay up-to-date with current technologies and trends in social media, design tools and applications.
Requirements
· Proficient in Social Media Targeting and Communication.
· Engage customers and target prospects on social platforms while leveraging influencers.
· Fluent in Facebook Analytics, Reports and optimization, and Facebook Insights.
· Experienced in analysing metrics, identifying trends, and optimizing performance
· Delivered social media monitoring and effectiveness reports for senior management.
· Measured ROI of existing social media and accordingly optimized tactics to boost ROI.